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Uber Crafts Origami Versions Of Its Cars Out Of Event Tickets

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Aug 15, 2023

Uber Crafts Origami Versions Of Its Cars Out Of Event Tickets

August 7, 2023 | 2 min read Listen to article 4 min It’s to promote its pre-booking service, not just spontaneous journeys. Mother London's campaign for Uber / Mother London As part of its ‘Go

August 7, 2023 | 2 min read

Listen to article 4 min

It’s to promote its pre-booking service, not just spontaneous journeys.

Mother London's campaign for Uber / Mother London

As part of its ‘Go Anywhere’ campaign, travel app Uber has created a series of out-of-home activations that feature images of cars made from paper.

Each car has been crafted from event tickets, such as the theatre, football matches and even date nights.

The campaign is launching in the UK and will be amplified through social and digital media.

Credits

Brand: Uber

Clients: Ceili Hubbard, head of marketing UK Mobility; Anna Drake, marketing manager, Florentijn Diepeveen, creative director

Creative agency: Mother

Strategy: Mother

Creative: Mother

CGI Production: Taylor James

Media: Essence Mediacom

Interested in seeing more creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

It’s to promote its pre-booking service, not just spontaneous journeys.CreditsInterested in seeing more creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.